The Shattered Bridge

Are we going to manipulate the future of gender stereotypes or will the gender stereotypes itself, shape our future? The Huffington Post reports state that gender roles are immensely used in advertisements which frequently retain hidden depth and unperceivable messages. In accordance with Medialit, it claims that the division of gender roles are deeply rooted for some groups of people. Right beneath our nose, almost every advertisement encompasses gender stereotypes which both men and women are adversely affected by. For […]

Sex Sells on Impulsive Products

In today’s world of advertising, it’s no secret that sex sells. “Advertisers use sex because it can be very effective,” said Tom Reichert, professor and head of College of Information and Communications. A study published by the University of Georgia that looked at 3,232 full-page ads for sexual content from Playboy to Time and Newsweek to Esquire from 1983 to 2003, discover that the numbers are on the rise. Although, “female models were more explicitly dressed in 2003 (49%) than […]

Where Are Women in STEM?

Beauty. Caring behavior. Domestìc labor. Marriage. Where is education? Where is STEM? Where are women in the STEM fields? Historically, it has been obvious that the population of women involved in STEM is limited. It is now 2018, and the presence of women in STEM fields is starting to grow–but, it is still vastly overshadowed by the male presence in those same fields. According to the WISE campaign, there are 13,000 more women participating and working in Core STEM occupations […]

Gendered Jobs Perpetuate Gender Inequality

A nurse, must be a female. A retail clerk, must be a female.   A construction inspector, must be male. A police officer, must be a male.   These are all stereotypes that are deeply rooted in our society today. A nurse and a retail clerk are considered pink-collar jobs, while a construction inspector and a police officer are considered blue-collar jobs. Blue-collared jobs include manual labor, and pink-collar jobs mean those involved in the service industry. Instinctively, when we […]